- Enforcing jurisdiction
- Cyprus · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
eShop for Sports (M.L. PRO.FIT SOLUTIONS LTD) – €1,000 Fine (Cyprus, 2020)
Privacy enforcement record
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eShop for Sports was fined for sending SMS marketing messages without getting consent from users. The Commissioner for Personal Data Protection found that the company did not provide a way for users to opt-out of these messages. This case underscores the importance of obtaining consent before sending marketing communications.
What happened
eShop for Sports sent SMS marketing messages without obtaining consent from recipients.
Who was affected
Users who received unsolicited SMS marketing messages from eShop for Sports.
What the authority found
The Commissioner ruled that the company violated data protection rules by failing to secure consent for marketing messages.
Why this matters
This ruling emphasizes the necessity for businesses to obtain explicit consent for marketing communications. Companies should implement clear opt-in processes to avoid legal penalties.
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Sending SMS marketing messages without consent. In particular, no appropriate measures were taken, such as the possibility for telephone users to block marketing messages from the eShop for Sports by opting out of receiving SMS marketing messages.
Related Enforcement Actions (0)
No other enforcement actions found for eShop for Sports (M.L. PRO.FIT SOLUTIONS LTD) in CY
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
13 January 2020
Authority
Commissioner for Personal Data Protection
Fine Amount
€1,000
About this data
Cite as: Cookie Fines. eShop for Sports (M.L. PRO.FIT SOLUTIONS LTD) - Cyprus (2020). Retrieved from cookiefines.eu
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