Posti Group Oyj – €100,000 Fine (Finland, 2020)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Posti Group Oyj was fined €100,000 for sending direct marketing to people who had asked to have their postal data deleted. The company also failed to provide clear information about how it used personal data. This case highlights the importance of respecting customer data requests and being transparent about data practices.
What happened
Posti Group Oyj sent direct marketing to individuals who had requested their postal data be deleted.
Who was affected
Individuals who had asked Posti Group Oyj to delete their postal data but still received marketing materials.
What the authority found
The authority found that Posti Group Oyj did not provide clear data protection information and failed to honor requests to delete personal data, violating GDPR transparency and data handling rules.
Why this matters
This case underscores the need for companies to respect customer data deletion requests and ensure their data protection notices are clear. Businesses should review their data handling and marketing practices to avoid similar penalties.
GDPR Articles Cited
The decision relates to complaints alleging that data subjects received direct marketing from the company although they had requested that their postal data be deleted. Investigations also revealed that the data protection information provided by the company was not transparent enough.
Related Enforcement Actions (0)
No other enforcement actions found for Posti Group Oyj in FI
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
22 May 2020
Authority
Tietosuojavaltuutetun toimisto
Fine Amount
€100,000
Enforcement Tracker ID
ETid-279
About this data
Cite as: Cookie Fines. Posti Group Oyj - Finland (2020). Retrieved from cookiefines.eu
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