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SOLOCAL MARKETING SERVICES – €900,000 Fine (France, 2025)

€900,000Commission Nationale de l'Informatique et des Libertés15 May 2025France
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SOLOCAL MARKETING SERVICES received a fine of EUR 900,000 for using direct messages to contact potential customers without their consent. The French data protection authority found that the company couldn't prove that people agreed to have their data used in this way. This case highlights the importance of obtaining clear consent before using personal data for marketing.

What happened

SOLOCAL MARKETING SERVICES was fined for contacting potential customers through direct messages without valid consent.

Who was affected

Potential customers whose data was used for marketing without their consent were affected.

What the authority found

The authority ruled that SOLOCAL MARKETING SERVICES lacked a valid legal basis for processing personal data, violating GDPR's consent requirements.

Why this matters

This ruling emphasizes that companies must secure proper consent before using personal data for marketing. It serves as a warning to other businesses about the risks of non-compliance.

Recorded legal citations
Automatically processed
Art. 7 GDPR
Art. 6(1)(a) GDPR
Art. 6(1)(f) GDPR
View original scraped data
Art. 6(1)(a) GDPR
Art. 6(1)(f) GDPR
Art. 7(GDPR)

Original imported citations before automated processing; the processing history does not establish independent verification.

National Law Articles
AI-identified
L. 34-5 CPCE

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Linked-source text retrieved.

Automated check recorded — 10 March 2026.

Processing notes: national law identified.

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Full Legal Summary
Detailed

The French DPA imposed a fine of EUR 900,000 on SOLOCAL MARKETING SERVICES. The controller, a company that also engages in direct marketing activities for its clients, ist using direct messages to contact potential customers for its clients. The company also transfers data of potential customers to their clients. The controller obtained the data through data brokers and was unable to prove that the potential customers (data subjects) had given consent for the described use of their data. In addition to the fine, the French DPA orderd the controller to cease its electronic commercial prospecting activities in the absence of valid consent by the data subjects and to pay EUR 10,000 for every day of delay in regards to proving the compliance after the end of a grace period of nine months.

Related Enforcement Actions (0)

No other enforcement actions found for SOLOCAL MARKETING SERVICES in FR

This is the only recorded action for this entity in this jurisdiction.

Details

Fine Date

15 May 2025

Authority

Commission Nationale de l'Informatique et des Libertés

Fine Amount

€900,000

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
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Cite as: Cookie Fines. SOLOCAL MARKETING SERVICES - France (2025). Retrieved from cookiefines.eu

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