Borjamotor, S.A. – €4,000 Fine (Spain, 2020)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Borjamotor, S.A. was fined EUR 4,000 for continuing to send ads to a person who had withdrawn consent. Despite confirming the request to stop, the company kept sending emails and texts. This case shows the importance of respecting user consent and promptly acting on data deletion requests.
What happened
Borjamotor continued sending ads via email and SMS after the person withdrew consent.
Who was affected
A person who had revoked consent to receive advertisements from Borjamotor.
What the authority found
The Spanish DPA ruled that Borjamotor violated GDPR by not honoring the individual's withdrawal of consent.
Why this matters
This case highlights the critical need for businesses to respect user consent and ensure their systems can effectively manage and honor such requests. It serves as a warning to companies to review their consent management processes.
GDPR Articles Cited
The Spanish DPA (AEPD) imposed a fine of EUR 4,000 on Borjamotor, S.A. The company kept sending commercial advertisements to the data subject via email and SMS, even though the data subject had previously revoked his/her consent to receive advertisements and submitted a request to delete his/her data. Although the company had confirmed this, the data subject continued to receive advertising.
Related Enforcement Actions (0)
No other enforcement actions found for Borjamotor, S.A. in ES
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
10 December 2020
Authority
Agencia Española de Protección de Datos
Fine Amount
€4,000
Enforcement Tracker ID
ETid-480
About this data
Cite as: Cookie Fines. Borjamotor, S.A. - Spain (2020). Retrieved from cookiefines.eu
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