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Family Service / N.D.P.K. nv. – €50,000 Fine (Belgium, 2021)

€50,000Autorité de Protection des Données27 January 2021Belgium
final
Fine

Privacy enforcement record

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Family Service / N.D.P.K. nv. was fined EUR 50,000 for continuing to send advertising calls to a person who had revoked her consent. This matters because it shows that companies must respect users' choices about their personal information.

What happened

Family Service / N.D.P.K. nv. sent advertising calls to a person even after she revoked her consent.

Who was affected

The affected person was a recipient of advertising calls who had previously agreed to share her contact information.

What the authority found

The Belgian DPA found that the company failed to stop sending marketing communications after consent was withdrawn.

Why this matters

This case highlights the importance of honoring user consent and could lead other companies to review their practices regarding consent management.

Recorded legal citations
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Art. 5 GDPR
Art. 6 GDPR
Art. 7 GDPR
Art. 13 GDPR
Art. 24 GDPR
Art. 25 GDPR
Art. 28 GDPR
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Art. 5(GDPR)
Art. 6(GDPR)
Art. 7(GDPR)
Art. 13(GDPR)
Art. 24(GDPR)
Art. 25(GDPR)
Art. 28(GDPR)

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Full Legal Summary
Detailed

The Belgian DPA imposed a fine of EUR 50,000 on Family Service / N.D.P.K. nv. The controller is an advertising agency that, among other things, sends expectant mothers gift boxes containing various discount vouchers, product samples and information about pregnancy and birth. The box items are provided by third parties, to whom the controller subsequently transfers the recipients' contact data for marketing purposes. The consent of the recipients to this transfer and to subsequent advertising measures by the third parties is obtained in advance by the controller for this purpose. A data subject filed a complaint with the Belgian DPA because, although she had revoked her previously given consent, she nevertheless continued to receive advertising calls from third parties to whom the controller had transmitted her data.

Related Enforcement Actions (0)

No other enforcement actions found for Family Service / N.D.P.K. nv. in BE

This is the only recorded action for this entity in this jurisdiction.

Details

Fine Date

27 January 2021

Authority

Autorité de Protection des Données

Fine Amount

€50,000

About this data

Data: CMS GDPR Enforcement Tracker
Licensed under CC BY-NC-SA 4.0
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Cite as: Cookie Fines. Family Service / N.D.P.K. nv. - Belgium (2021). Retrieved from cookiefines.eu

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