PERSONAL MARK, S.L. – €10,000 Fine (Spain, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
PERSONAL MARK, S.L. was fined €10,000 for sending promotional texts to a person who had asked to be removed from their database. This case shows that companies must respect people's requests to delete their data.
What happened
PERSONAL MARK, S.L. continued to send promotional messages after a person requested their data be deleted.
Who was affected
A person who kept receiving promotional texts despite asking for their data to be erased.
What the authority found
The Spanish data protection authority ruled that PERSONAL MARK, S.L. violated GDPR rules by not deleting the person's data as requested.
Why this matters
This enforcement action highlights the importance of honoring data deletion requests. Businesses should ensure they have effective processes to comply with such requests to avoid penalties.
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Automated check recorded — 14 March 2026.
Processing notes: national law identified.
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The Spanish DPA (AEPD) has imposed a fine of EUR 10,000 on PERSONAL MARK, S.L.. A data subject complained that she was receiving promotional text messages from the controller, despite having requested the deletion of her personal data from the controllers's databases on several occasions.
Related Enforcement Actions (0)
No other enforcement actions found for PERSONAL MARK, S.L. in ES
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
27 July 2021
Authority
Agencia Española de Protección de Datos
Fine Amount
€10,000
About this data
Cite as: Cookie Fines. PERSONAL MARK, S.L. - Spain (2021). Retrieved from cookiefines.eu
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