Tele2 Sverige – €1,056,000 Fine (Sweden, 2023)

€1,056,000Integritetsskyddsmyndigheten30 June 2023Sweden
final
ePrivacy
Fine

Tele2 Sverige was fined for using Google Analytics and sending personal data to the US without asking users for permission first. This matters because it shows that companies must get consent before using third-party cookies. Small business owners should ensure they have proper consent mechanisms in place.

What happened

Tele2 Sverige transferred personal data to the US using Google Analytics without obtaining prior user consent for third-party cookies.

Who was affected

Users whose personal data was collected through Tele2 Sverige's website and shared with Google Analytics.

What the authority found

The authority found that Tele2 Sverige violated GDPR by not obtaining valid consent for processing personal data.

Why this matters

This case highlights the importance of obtaining user consent for data processing. Companies using analytics tools should review their cookie consent practices to avoid similar penalties.

GDPR Articles Cited
Automatically processed
Art. 44(GDPR)
Art. 46(GDPR)
Art. 60(GDPR)
View original scraped data
Art. 44(GDPR)
Art. 46(GDPR)
Art. 60(GDPR)

Original imported citations before automated processing; the processing history does not establish independent verification.

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Linked-source text retrieved.

Automated check recorded — 2 April 2026.

Processing notes: articles corrected, scope corrected.

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Sweden enforcementIntegritetsskyddsmyndigheten actionsAll Tele2 Sverige actions
Full Legal Summary
Detailed

Tele2 Sverige used Google Analytics, transferring personal data to the US without obtaining prior user consent for third-party cookies.

Violations (2)

Cookies Placed Before Consent
critical

Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.

Art. 6(1) GDPR

Third-Party Cookies Without Consent
critical

Third-party tracking cookies or scripts are loaded without obtaining prior user consent.

Art. 13, 14 GDPR

Related Enforcement Actions (0)

No other enforcement actions found for Tele2 Sverige in SE

This is the only recorded action for this entity in this jurisdiction.

Similar Cases

Enforcement actions with similar violations

CNIL

2019 · Court of Justice of the European Union

Data Subject versus Telecommunications Company

2025 · DPA OLGKoblenz

unknown (claimant)

2021 · DPA OLGLinz

Minister for Legal Protection

2022 · DPA RbOverijssel

Details

Fine Date

30 June 2023

Authority

Integritetsskyddsmyndigheten

Fine Amount

€1,056,000

12,000,000 SEK

GDPRhub ID

gdprhub-6092

Sources

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
Automatically normalized and classified
Cookie relevance: 80%

Cite as: Cookie Fines. Tele2 Sverige - Sweden (2023). Retrieved from cookiefines.eu

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