Tele2 Sverige – €1,056,000 Fine (Sweden, 2023)

€1,056,000Integritetsskyddsmyndigheten30 June 2023Sweden
final
ePrivacy
Fine

Tele2 Sverige was fined for using Google Analytics to track users without getting their consent first. This is important because it highlights the need for companies to respect user privacy and obtain permission before data collection. Small businesses should ensure they have proper consent in place to avoid similar penalties.

What happened

Tele2 Sverige transferred personal data to the US using Google Analytics without obtaining prior user consent for third-party tracking.

Who was affected

Users whose data was collected through Google Analytics without their consent.

What the authority found

The Integritetsskyddsmyndigheten ruled that Tele2 violated GDPR by not obtaining consent for data transfers.

Why this matters

This ruling emphasizes the importance of obtaining user consent for data tracking, urging companies to review their practices.

GDPR Articles Cited

AI-verified

Art. 44(GDPR)
Art. 46(GDPR)
Art. 60(GDPR)
View original scraped data
Art. 44(GDPR)
Art. 46(GDPR)
Art. 60(GDPR)

Original data from scraper before AI verification against source document.

Source verified 2 April 2026
articles corrected
scope corrected
Full Legal Summary
Detailed

Tele2 Sverige used Google Analytics, transferring personal data to the US without obtaining prior user consent for third-party tracking cookies.

Violations (2)

Cookies Placed Before Consent
critical

Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.

Art. 6(1) GDPR

Third-Party Cookies Without Consent
critical

Third-party tracking cookies or scripts are loaded without obtaining prior user consent.

Art. 13, 14 GDPR

Related Enforcement Actions (0)

No other enforcement actions found for Tele2 Sverige in SE

This is the only recorded action for this entity in this jurisdiction.

Details

Fine Date

30 June 2023

Authority

Integritetsskyddsmyndigheten

Fine Amount

€1,056,000

12,000,000 SEK

GDPRhub ID

gdprhub-6092

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
AI-verified and classified
Cookie relevance: 80%

Cite as: Cookie Fines. Tele2 Sverige - Sweden (2023). Retrieved from cookiefines.eu

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