Customer loyalty program – €700,000 Fine (Austria, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
An Austrian customer loyalty program was fined EUR 700,000 after an appeal reduced the original penalty. The details of the violation are not fully disclosed, but the significant fine indicates serious privacy concerns. This case emphasizes the need for loyalty programs to comply with privacy laws and protect user data.
What happened
The customer loyalty program was fined for privacy violations, with the fine reduced on appeal.
Who was affected
Members of the customer loyalty program whose data may have been mishandled.
What the authority found
The court reduced the original fine, indicating a serious but unspecified privacy violation.
Why this matters
This case serves as a warning to loyalty programs to rigorously adhere to privacy regulations. It highlights the potential financial consequences of non-compliance.
According to the newspaper 'Der Standard', the Austrian DPA has imposed a fine of EUR 1.2 million on a customer loyalty program in 2021. Further information has not yet been disclosed. - UPDATE - The controller appealed the decision to the Austrian Federal Administrative Court, which reduced the original fine from EUR 1,200,000 to EUR 700,000.
Related Enforcement Actions (0)
No other enforcement actions found for Customer loyalty program in AT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
1 January 2021
Authority
Datenschutzbehörde
Fine Amount
€700,000
Enforcement Tracker ID
ETid-873
About this data
Cite as: Cookie Fines. Customer loyalty program - Austria (2021). Retrieved from cookiefines.eu
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