DPG Media – Order (Belgium, 2025)
Belgium's data protection authority took action against DPG Media after complaints about their cookie banners not following the rules. The authority found that the cookie consent options were not clear and made it harder for users to reject cookies. This case highlights the need for clear cookie consent practices on websites.
What happened
The data protection authority ordered DPG Media to improve their cookie consent banners after complaints were filed.
Who was affected
Website visitors who encountered unclear cookie consent banners were affected.
What the authority found
The authority ruled that DPG Media's cookie banners did not comply with GDPR requirements for clear consent options.
Why this matters
This case underscores the importance of having transparent cookie consent practices. Website operators should ensure that users can easily reject cookies to avoid similar complaints.
GDPR Articles Cited
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On 19 July 2023, data subjects filed complaints again four Belgian news websites. The data subjects had visited the websites and, considering that the cookie banners were not GDPR compliant, filed these complaints, mandating noyb to represent them under article 80(1) GDPR. As these websites belong to the same group, the DPA decided to join the cases. The DPA made a settlement proposal to the controller which ended up being withdrawn after the controller expressed his disagreement with some sections. The controller eventually appealed the withdrawal decision to the Court of Appeal of Brussels (also referred to as Market Court). Upon that court's decision the DPA invited the parties to file submissions limited to the admissibility of the case. The controller mainly argued that the case was inadmissible because the data subjects were volunteers with noyb when they filed their complaints and that they did not sufficiently prove that their data was processed. It considered that the complaints were initiated by noyb, instrumentalising its volunteers in an attempt to abuse the right to file a complaint. The controller concluded that the data subjects had therefore not validly given a mandate to noyb under Article 80(1) GDPR. It added that these complaints also aimed at using the control-mechanism pursuant to Article 80(2) GDPR while this Article had not been implemented in Belgian law. The data subjects argued that they had standing to file complaints under Article 77 GDPR and that their professional situation was not a reason to restrain the application of Article 80(1) GDPR as it does not contain further conditions or formal requirements. The DPA held, that neither the fact that the data subjects visited the websites at issue from noyb's work computers nor that the data subjects were volunteers at noyb at the time or that noyb provided assistance for data subjects to file GDPR complaints shows an artificial creation of violations or an abuse of law. According to the DP
Outcome
Order
A binding order requiring the controller to take specific action.
Violations (3)
Cookie banner does not provide a clear reject/refuse all button at the same level as the accept button.
Art. 7 GDPR
Refusing cookies requires more clicks or steps than accepting them, or the reject option is less visually prominent.
Art. 7 GDPR
The cookie banner or cookie policy provides vague, incomplete, or unclear information about what cookies are used and why.
Art. 12, 13 GDPR
Related Enforcement Actions (0)
No other enforcement actions found for DPG Media in BE
This is the only recorded action for this entity in this jurisdiction.
Similar Cases
Enforcement actions with similar violations
Details
About this data
Cite as: Cookie Fines. DPG Media - Belgium (2025). Retrieved from cookiefines.eu
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