Dating agency under the name ANOIXIS – €45,000 Fine (Greece, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
The dating agency ANOIXIS in Greece was fined €45,000 for sending unsolicited text messages. They ignored multiple complaints about their marketing practices and did not respond to the authorities. This case highlights the importance of respecting consumer preferences in marketing communications.
What happened
ANOIXIS sent unsolicited SMS messages to individuals without their consent, despite previous fines for similar practices.
Who was affected
Individuals who received unsolicited marketing messages from the dating agency ANOIXIS.
What the authority found
The Hellenic Data Protection Authority found that ANOIXIS violated regulations by sending unsolicited communications without consent.
Why this matters
This ruling serves as a reminder for businesses to respect consumer preferences in marketing. Companies should have clear policies in place to avoid unsolicited communications and potential fines.
GDPR Articles Cited
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National Law Articles
Throughout 2024, the DPA received 15 complaints from various data subjects, regarding unsolicited communication via short text messages (SMS) by the dating agency ANOIXIS, the controller. The DPA considered the sender of these unsolicited SMS to be the same controller who had been previously fined €54,000 according to the DPA's decision 16/2022, for unsolicited communication, after having received 36 complaints from data subjects. As part of the examination of the complaints, the DPA sent the controller a number of documents equal to the number of complaints (15), requesting their views on the attached complaints, none of which were answered. Subsequently, the DPA sent the controller an official summons to a hearing on 30/10/2024 in order to present their views regarding the 15 filed complaints within the year 2024. The controller, however, did not attend. The DPA held that the issue of conducting unsolicited communications through any means of electronic communication, without human intervention, for the purposes of direct commercial promotion of products or services and for any kind of advertising purposes, is regulated by [https://www.dpa.gr/sites/default/files/2019-09/%CE%9D3471_06.PDF Article 11 Law 3471/2006 on the protection of personal data in the field of electronic communications], which incorporated [https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02002L0058-20091219 (eprivacy-)Directive 2002/58/EC] into the national legal framework. According to [https://www.dpa.gr/sites/default/files/2019-09/%CE%9D3471_06.PDF Article 11(1) Law 3471/2006], such communication is only allowed if the subscriber has explicitly given prior consent. According to [https://www.dpa.gr/sites/default/files/2019-09/%CE%9D3471_06.PDF Article 11(3) Law 3471/2006], any electronic message is permitted without the prior consent of the data subject only if the contact details have been lawfully obtained in the context of a previous sale of products or services or another tr
Violations (1)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Related Enforcement Actions (0)
No other enforcement actions found for Dating agency under the name ANOIXIS in GR
This is the only recorded action for this entity in this jurisdiction.
Similar Cases
Enforcement actions with similar violations
Details
Fine Date
13 November 2024
Authority
Hellenic Data Protection Authority
Fine Amount
€45,000
GDPRhub ID
gdprhub-9030About this data
Cite as: Cookie Fines. Dating agency under the name ANOIXIS - Greece (2024). Retrieved from cookiefines.eu
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