Google LLC – Order (Denmark, 2023)

Order
DPA Digitaliseringsstyre30 October 2023Denmark
final
ePrivacy
Order

Google LLC faced scrutiny for its cookie practices on its website. The Danish Agency for Digital Government found that Google did not allow users to give detailed consent for cookie usage. This matters because it highlights the importance of clear cookie choices for users and compliance with local laws.

What happened

Google tracked users with cookies but did not allow them to provide granular consent on its website.

Who was affected

Website visitors who interacted with Google's cookie banner were affected.

What the authority found

The Agency ruled that Google lacked valid legal bases for its cookie practices, violating the requirement for clear user consent.

Why this matters

This case emphasizes that companies must ensure their cookie consent mechanisms are transparent and user-friendly. Website operators should review their cookie banners to avoid similar issues.

GDPR Articles Cited
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Art. 4(11) GDPR

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National Law Articles
AI-identified
Article 2(8) Cookiebekendtgørelsens
Article 3 Cookiebekendtgørelsens
Decision AuthorityDigitaliseringsstyrelsen

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Full Legal Summary
Detailed

The Danish Business Authority was formerly responsible for supervising compliance with the Danish cookie rules. Due to reorganisation, the supervision was transferred to the Danish Agency for Digital Government on 15 December 2022, who is the authority making the decision in this case. On 1 and 16 September 2022, Google LLC was sent consultation letters regarding the use of cookies on their website, which did not allow users to give granular consent. The text on the first layer of the cookie banner stated that by selecting "accept all", users agreed that Google could use cookies to process their data for four purposes. Users would also be given the option of dividing their consent under "More choices" on the second layer of the cookie banner. However, users were only given the option to split their consent over two purposes, different to the ones in the first layer. Secondly, the Agency found that Google did not provide users with adequate information about all cookies used on the website. It also pointed out that the information was not considered to be permanently available through direct and marked access on the website, as it was difficult for users to retrieve information when clicking away the cookie banner. On 13 September and 6 October 2022, Google Denmark ApS, Google LLC and Google Ireland Limited submitted comments to the letters. They argued that the material scope of the Danish Cookie Law is limited to the website operator, which in their cases is Google Ireland Limited. In light of this, they contested the Agency’s territorial competence to supervise Google Ireland Limited. Firstly, the Agency affirmed that the website owner is subject to the obligations regarding the use of cookies under the Danish Cookie Law. Meaning that Google LLC, as the website owner, was subject to its requirements. Henceforth, on the territorial scope, the Agency, citing the [https://edpb.europa.eu/our-work-tools/our-documents/internal-documents/internal-edpb-document-042021-

Outcome

Order

A binding order requiring the controller to take specific action.

Violations (2)

Unclear Cookie Information
high

The cookie banner or cookie policy provides vague, incomplete, or unclear information about what cookies are used and why.

Art. 12, 13 GDPR

No Granular Cookie Choice
high

Users cannot select or deselect individual cookie categories; consent is presented as all-or-nothing.

Art. 4(11) GDPR

Related Enforcement Actions (0)

No other enforcement actions found for Google LLC in DK

This is the only recorded action for this entity in this jurisdiction.

Details

Order Date

30 October 2023

Authority

DPA Digitaliseringsstyre

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
Automatically normalized and classified
Cookie relevance: 100%

Cite as: Cookie Fines. Google LLC - Denmark (2023). Retrieved from cookiefines.eu

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