Gyldendal A/S – €134,000 Fine (Denmark, 2022)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Denmark's data protection authority fined Gyldendal A/S EUR 134,000 for keeping former book club members' data longer than necessary. The company failed to delete data for over 10 years and lacked a proper data deletion process. This case highlights the importance of having clear data retention policies.
What happened
Gyldendal A/S kept data of unsubscribed book club members for over 10 years without deleting it.
Who was affected
Former members of Gyldendal's book clubs who had unsubscribed but whose data was still retained.
What the authority found
The Danish authority found that Gyldendal violated GDPR by not deleting personal data when it was no longer needed.
Why this matters
This fine emphasizes the need for companies to implement strict data retention and deletion policies. Businesses should regularly review their data management practices to ensure compliance with GDPR.
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The Danish DPA has fined publisher Gyldendal A/S EUR 134,000. During its investigation, the DPA found that the company had kept the data of approximately 685,000 unsubscribed members of Gyldendal's book clubs longer than necessary. Instead of deleting the data of the deregistered book club members, Gyldendal kept the data in a database. The data of approximately 395,000 of the former members affected were kept for more than 10 years. In addition, the DPA found that Gyldendal did not have a procedure or guidelines for data deletion.
Related Enforcement Actions (1)
Other enforcement actions involving Gyldendal A/S in DK
Details
Fine Date
22 June 2022
Authority
Datatilsynet (Denmark)
Fine Amount
€134,000
About this data
Cite as: Cookie Fines. Gyldendal A/S - Denmark (2022). Retrieved from cookiefines.eu
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