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- Privacy topics
Budapest Bank Zrt. – €634,000 Fine (Hungary, 2022)
Privacy enforcement record
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Budapest Bank Zrt. was fined EUR 634,000 for using AI to evaluate customers' emotional states without informing them. This practice violated the rights of customers to be informed and to object to how their data was used. The ruling highlights the importance of transparency in data processing for businesses.
What happened
Budapest Bank Zrt. used AI software to assess customers' emotions without informing them.
Who was affected
Customers whose emotional states were evaluated by the bank's AI software.
What the authority found
The authority found that the bank processed personal data without a valid legal basis, violating GDPR requirements for transparency.
Why this matters
This case emphasizes the need for companies to clearly inform customers about how their data is used. Businesses should ensure they have a valid legal basis for processing personal data to avoid penalties.
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The Hungarian DPA (NAIH) has fined Budapest Bank Zrt. EUR 634,000. NAIH reports that the bank used an artificial intelligence-driven software solution to automate the evaluation of customers' emotional state. The speech evaluation system determined which customers needed to be recalled based on the customer's mood. The bank operated the application to prevent complaints and to keep customers. The bank did not inform the data subjects, that the processing of their data serves, among other things, for customer retention purposes, meaning that customers were not in a position to object to the processing. As a result, the rights of the data subjects regarding adequate information and the right to object were not guaranteed. The DPA also found that the bank's legitimate interest as a legal basis for processing the personal data was not sufficiently substantiated as the bank had not sufficiently examined the interests of the data subjects. The bank thus processed the data without a valid legal basis.
Related Enforcement Actions (1)
Other enforcement actions involving Budapest Bank Zrt. in HU
Details
Fine Date
8 February 2022
Authority
Nemzeti Adatvédelmi és Információszabadság Hatóság
Fine Amount
€634,000
Enforcement Tracker ID
ETid-1244
About this data
Cite as: Cookie Fines. Budapest Bank Zrt. - Hungary (2022). Retrieved from cookiefines.eu
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