- Enforcing jurisdiction
- Sweden · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
DPA case DI-2020-10538 – Complaint Upheld (Sweden, 2021)
Privacy enforcement record
This record is classified outside cookie consent. Subject classification does not confirm an applicable law. It is not included in cookie statistics or the Risk Calculator.
MAG Interactive AB failed to notify a user after deleting their personal data, even though they had verified the user's identity. The Swedish DPA found that while the deletion was compliant, the lack of notification violated data protection rules. This case stresses the importance of keeping users informed about their data.
What happened
MAG Interactive AB deleted a user's personal data but did not inform them about the deletion.
Who was affected
The user who requested the deletion of their personal data from MAG Interactive AB.
What the authority found
The DPA concluded that the company violated the requirement to notify the user after their data was deleted.
Why this matters
This case highlights the obligation of companies to communicate with users regarding their data requests. Businesses should ensure they have processes in place to notify users about actions taken on their personal data.
View original scraped data
Original imported citations before automated processing; the processing history does not establish independent verification.
Source checks
Linked-source text retrieved.
Automated check recorded — 18 October 2026.
Processing notes: articles corrected.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
A data subject made an erasure request at MAG Interactive AB on the 29th of November 2018. Since the request came from an email address that wasn't linked with the data subject's account, the controller asked for proof of identity. The data subject provided proof of identity on the 29th of May 2019. MAG Interactive AB complied with the request and deleted the personal data concerned 16 days upon the reception of the request, but out of negligence, they did not informed the data subject regarding the action taken. The reason why the data subject wasn't notified was that the second request with the proof of identity came by regular post and MAG Interactive AB normally handles requests in a system where notifications of actions taken are sent automatically. The Swedish DPA held that MAG Interactive AB in first place, had the right to verify the identity of the data subject. Upon the reception of the proof of the data subject's identity, MAG Interactive AB deleted the personal data concerned in compliance with article 17 GDPR. Despite that, they did not notify the data subject about the action taken (deletion of his personal data) and therefore they violated article 12.3. As MAG Interactive AB reassured the DPA that they will take appropriate organisational measures to ensure that this will not occur again, the DPA closed the case and no fine was issued.
Outcome
Complaint Upheld
A data subject complaint that was upheld by the DPA.
Related Enforcement Actions (0)
No other enforcement actions found for DPA case DI-2020-10538 in SE
This is the only recorded action for this entity in this jurisdiction.
Details
About this data
Cite as: Cookie Fines. DPA case DI-2020-10538 - Sweden (2021). Retrieved from cookiefines.eu
Last updated: