DPA case 2021-0.432.224 – Dismissed (Austria, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
An Austrian company that trades addresses was cleared of wrongdoing after a complaint about its consent practices. The case is important because it shows that companies can design their consent mechanisms in ways that comply with privacy laws. This ruling helps clarify how consent should be obtained in marketing.
What happened
The Austrian DPA dismissed a complaint against a company for using a pre-ticked box for consent in its marketing practices.
Who was affected
A customer who used the company's service and objected to the pre-ticked consent box was affected.
What the authority found
The DPA found no violation of GDPR, stating that the pre-ticked box was meant to allow customers to object, not to obtain consent.
Why this matters
This ruling reinforces that companies can use specific consent mechanisms as long as they allow users to object. It provides guidance on how to structure consent options in compliance with privacy regulations.
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The controller is active in the field of address trading and direct marketing. It offers its customers the service to store (within a pre-determined period of time) incoming mails at one of its offices, which is close to the customer's residential or company address. The data subject ordered this service on-site by filling in a form at a touch-pad terminal which asked for his name, address and date of birth. The form also contained a note that the data can be transferred to third parties for the purpose of direct marketing and that the customer can forbid this transfer by unticking the pre-ticked box below. The text on the side of the pre-ticked box said "I do not object to the transfer of data". Afterwards the data subject lodged a complaint with the Austrian DPA (DSB) arguing that the controller violated Articles 4(11), 6(1)(a) and 7 GDPR because the box was pre-ticked and, therefore, the consent to the processing was not given freely. The controller argued that it processes this data under Article 6(1)(f) GDPR and the purpose of the box is not to obtain consent from its customers but rather to give them the opportunity to object against the processing according to Article 21 GDPR. It further stated that it did not transfer any information of the data subject to a third party since the data subject objected against the transfer. The DSB rejected the complaint because it did not find any violation of the GDPR by the controller. The DSB found that no transfer to third parties took place and that the controller did not violate Articles 4(11), 6(1)(a) and 7 GDPR, because the purpose of the pre-ticked box was to give the data subject the possibility to object against the transfer and not obtain its consent.
Outcome
Dismissed
The complaint or investigation was dismissed.
Related Enforcement Actions (0)
No other enforcement actions found for DPA case 2021-0.432.224 in AT
This is the only recorded action for this entity in this jurisdiction.
Details
About this data
Cite as: Cookie Fines. DPA case 2021-0.432.224 - Austria (2021). Retrieved from cookiefines.eu
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