- Enforcing jurisdiction
- Spain · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Banco Bilbao Vizcaya Argentaria S.L. – €42,000 Fine (Spain, 2022)
Privacy enforcement record
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Banco Bilbao Vizcaya Argentaria was fined for sending marketing messages to a person who had opted out. The Spanish DPA found that the bank ignored the person's wishes, which is against privacy laws. This case shows that companies must respect user preferences regarding marketing communications.
What happened
Banco Bilbao Vizcaya Argentaria sent advertising messages to a person who had objected to receiving them.
Who was affected
A customer who opted out of receiving marketing messages from the bank.
What the authority found
The DPA determined that the bank violated GDPR by continuing to send messages despite the customer's objection.
Why this matters
This case highlights the importance of honoring user preferences in marketing. Companies must have clear processes to respect opt-out requests to avoid penalties.
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Automated check recorded — 12 March 2026.
Processing notes: articles corrected, national law identified.
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The Spanish DPA has imposed a fine on Banco Bilbao Vizcaya Argentaria, S.A.. The company had repeatedly sent advertising messages to a data subject, although the data subject had objected to the processing of their data. The original fine of EUR 70,000 was reduced to EUR 42,000 due to voluntary payment and admission of responsibility.
Related Enforcement Actions (0)
No other enforcement actions found for Banco Bilbao Vizcaya Argentaria S.L. in ES
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
2 August 2022
Authority
Agencia Española de Protección de Datos
Fine Amount
€42,000
About this data
Cite as: Cookie Fines. Banco Bilbao Vizcaya Argentaria S.L. - Spain (2022). Retrieved from cookiefines.eu
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