Sephora Cosmetics România SA – €2,000 Fine (Romania, 2022)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Sephora in Romania was fined EUR 2,000 for sending promotional texts to a customer who had opted out. The customer had repeatedly objected to receiving these messages, but Sephora continued to send them. This case shows the importance of respecting customer preferences in marketing.
What happened
Sephora sent promotional SMS messages to a customer who had opted out of receiving them.
Who was affected
A customer who had objected to receiving marketing messages from Sephora.
What the authority found
The Romanian authority found that Sephora violated GDPR by not respecting the customer's objection to data processing for marketing purposes.
Why this matters
This case serves as a reminder for businesses to honor customer requests to opt out of marketing communications. Companies should have robust systems to manage and respect customer preferences.
GDPR Articles Cited
The Romanian DPA has imposed a fine of EUR 2,000 on Sephora Cosmetics România SA. A data subject had received promotional SMS from Sephora despite having objected several times to the processing of her personal data for marketing purposes and Sephora having confirmed the termination of the SMS sending.
Related Enforcement Actions (0)
No other enforcement actions found for Sephora Cosmetics România SA in RO
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
4 August 2022
Authority
Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal
Fine Amount
€2,000
Enforcement Tracker ID
ETid-1322
About this data
Cite as: Cookie Fines. Sephora Cosmetics România SA - Romania (2022). Retrieved from cookiefines.eu
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