DPA case 26/2024 – Dismissed (Belgium, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
The Belgian Data Protection Authority dismissed a complaint from a person who wanted their email address erased after receiving unsolicited ads. The authority found that the company acted correctly by deleting one email but was not required to search for other accounts without clear identification. This ruling highlights the importance of clear communication and identity verification in data requests.
What happened
A complaint about a company's failure to erase a person's email address was dismissed.
Who was affected
A person who received unsolicited advertising emails from the company.
What the authority found
The authority decided that the company did not violate data protection rules since it acted appropriately in deleting the email address it identified.
Why this matters
This case shows that companies are not expected to hunt for multiple accounts without clear identification. It encourages businesses to establish clear processes for handling data requests.
View original scraped data
Original imported citations before automated processing; the processing history does not establish independent verification.
Source checks
Linked-source text retrieved.
Automated check recorded — 18 October 2026.
No issues were reported by that automated check.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
A data subject filed a complaint against a controller concerning the lack of appropriate action regarding his several requests for erasure of his personal data under Article 17(1) GDPR, in particular his e-mail address which was used by the controller to send unsolicited advertising to the data subject. The controller indicated that necessary action would be taken, however, the data subject received unsolicited advertising again. The data subject had 2 accounts with 2 different e-mail addresses and the second e-mail address had not been deleted as (i) it was not the subject of the first request and (ii) the controller only used the e-mail address as a unique identifier to distinguish the different profiles in their database. The controller notified the Belgian DPA (“APD”) that the data subject’s email address had been deleted, but the data subject still received unsolicited advertising, which led to this complaint. The APD considered that the controller was not expected to search of its own accord for a second or even multiple accounts with a similar or different email address(es) that might belong to the data subject without the identity of the data subject. Furthermore, the APD added that in this case, there were no elements for the controller to doubt the data subject’s identity so there was no reason for the controller to request additional information to confirm its identity under Article 12(6) GDPR. The APD therefore indicated that the controller made every effort to clarify the situation for the data subject and proceeded to remove the e-mail address as soon as it was established that the second account with another e-mail address belonged to the data subject and thus, there was no breach of Articles 12(3) and 12(4) in conjunction with Article 17(1) GDPR.
Outcome
Dismissed
The complaint or investigation was dismissed.
Related Enforcement Actions (0)
No other enforcement actions found for DPA case 26/2024 in BE
This is the only recorded action for this entity in this jurisdiction.
Details
About this data
Cite as: Cookie Fines. DPA case 26/2024 - Belgium (2024). Retrieved from cookiefines.eu
Last updated: