Company – €20,000 Fine (Belgium, 2025)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
A Belgian company was fined EUR 20,000 for not following data protection rules while doing direct marketing. They failed to have a valid reason for using people's data and didn't inform them properly. This case highlights the importance of being transparent and having a legal basis when handling personal information.
What happened
The Belgian DPA fined a company for not having a valid legal basis for processing personal data during direct marketing activities.
Who was affected
People whose personal data was used by the company for marketing without proper consent.
What the authority found
The authority found that the company violated multiple data processing principles under GDPR, including failing to inform users and lacking a valid legal basis.
Why this matters
This ruling shows that companies must take data protection seriously, especially in marketing. It serves as a reminder for businesses to ensure they have clear consent and transparency when using personal data.
GDPR Articles Cited
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The Belgian DPA imposed a fine of EUR 20,000 on a company. The controller is a company engaging in direct marketing activities. During those activies the company failed to comply with multiple data processing principle. In particular the company had no sufficient legal basis for the data processing, failed to inform the data subjects and failed to provide data subjects with lawfully requested informations.
Related Enforcement Actions (2)
Other enforcement actions involving Company in BE
Fine
€20K
Details
Fine Date
22 April 2025
Authority
Autorité de Protection des Données
Fine Amount
€20,000
Enforcement Tracker ID
ETid-2613
About this data
Cite as: Cookie Fines. Company - Belgium (2025). Retrieved from cookiefines.eu
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