- Enforcing jurisdiction
- Italy · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Interflora Italia S.p.A. – €40,000 Fine (Italy, 2025)
Privacy enforcement record
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Interflora Italia S.p.A. was fined for using customer data for marketing without proper permission. This matters because it shows the importance of having a legal reason to use people's information. Businesses need to ensure they follow the rules to avoid penalties.
What happened
Interflora Italia S.p.A. used customer data for direct marketing without a sufficient legal basis.
Who was affected
Customers whose data was used for marketing without their consent.
What the authority found
The Italian DPA ruled that Interflora lacked a valid legal basis for processing personal data, violating GDPR requirements.
Why this matters
This case highlights the need for companies to have clear consent from customers before using their data. It serves as a reminder for businesses to review their data practices to comply with privacy laws.
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Linked-source text retrieved.
Review needed — 12 March 2026.
Processing notes: amount discrepancy, national law identified.
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The Italian DPA imposed a fine of EUR 20,000 on Interflora Italia S.p.A. The controller, who operates an online shop, used customer data for direct marketing purposes without a sufficient legal basis. The controller also failed to react to the objection of a data subject and only reacted after the data subject filed a complaint with the DPA.
Related Enforcement Actions (0)
No other enforcement actions found for Interflora Italia S.p.A. in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
13 March 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€40,000
GDPRhub ID
gdprhub-9350About this data
Cite as: Cookie Fines. Interflora Italia S.p.A. - Italy (2025). Retrieved from cookiefines.eu
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