Städtische Werke Lauf a.d. Pegnitz GmbH – Court Ruling (Germany, 2022)
The Court of Justice ruled that inbox advertisements require user consent under the ePrivacy Directive. eprimo's ads appeared like emails in users' inboxes without consent, leading to a legal challenge. This decision stresses the need for companies to seek consent before sending direct marketing emails.
What happened
eprimo displayed inbox advertisements that looked like emails without obtaining user consent.
Who was affected
Users of the T-Online free email service who received unsolicited inbox advertisements.
What the authority found
The court decided that eprimo violated competition law by not obtaining consent for inbox advertisements, as required by the ePrivacy Directive.
Why this matters
This ruling clarifies that inbox ads need prior consent, impacting how companies approach email marketing. It highlights the importance of transparency and consent in digital advertising.
GDPR Articles Cited
National Law Articles
Inbox advertising by eprimo was deemed unlawful due to lack of prior user consent, violating ePrivacy Directive requirements.
Outcome
Court Ruling
A ruling by a national court on a data-protection matter.
Violations (2)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Third-party tracking cookies or scripts are loaded without obtaining prior user consent.
Art. 13, 14 GDPR
Related Cases (0)
No other cases found for Städtische Werke Lauf a.d. Pegnitz GmbH in DE
This is the only recorded case for this entity in this jurisdiction.
Similar Cases
Enforcement actions with similar violations
Details
About this data
Cite as: Cookie Fines. Städtische Werke Lauf a.d. Pegnitz GmbH - Germany (2022). Retrieved from cookiefines.eu
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