LinkedIn – €310,000,000 Fine (Ireland, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
LinkedIn was fined €310 million by Ireland's Data Protection Commission for not having a valid reason to process user data for targeted ads. This matters because it shows that companies must get clear permission from users before using their data. Small business owners should ensure they have proper consent mechanisms in place.
What happened
LinkedIn processed user data for behavioral analysis and targeted advertising without valid consent.
Who was affected
Users of LinkedIn whose data was used for targeted advertising.
What the authority found
The Data Protection Commission found that LinkedIn lacked a valid legal basis for processing personal data, violating GDPR requirements.
Why this matters
This ruling highlights the importance of obtaining clear user consent for data processing. It sets a precedent that companies can be held accountable for how they use personal data.
GDPR Articles Cited
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The Irish DPA (DPC) has fined LinkedIn EUR 310 million. This decision is related to an investigation following a complaint in 2018 from the French NGO 'La Quadrature Du Net'. In July 2024, the DPC issued a draft decision under the GDPR cooperation mechanism under Art. 60 GDPR, to which no objections were raised. During its investigation, the DPC found that LinkedIn had no valid legal basis for processing user data for the purposes of behavioral analysis and targeted advertising. The DPC found that LinkedIn could not rely on Art. 6 (1) a) GDPR, as the consent of the users did not appear to be freely given, informed and unambiguous. Furthermore, according to the DPC, LinkedIn could not rely on Art. 6 (1) f) GDPR, as the interests, fundamental rights and freedoms of the users outweighed the interests of LinkedIn. The DPC also ruled that LinkedIn could not rely on Article 6 (1) b) GDPR as a legal basis. Finally, the DPC also found that LinkedIn had not provided users with sufficient information about the data processing in accordance with Art. 13 (1) c) GDPR and Art. 14 (1) c) GDPR.
Related Enforcement Actions (1)
Other enforcement actions involving LinkedIn in IE
Details
Fine Date
24 October 2024
Authority
Data Protection Commission
Fine Amount
€310,000,000
Enforcement Tracker ID
ETid-2469
About this data
Cite as: Cookie Fines. LinkedIn - Ireland (2024). Retrieved from cookiefines.eu
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