- Enforcing jurisdiction
- Belgium · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Infobel – €40,000 Fine (Belgium, 2025)
Privacy enforcement record
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Infobel faced a fine of EUR 40,000 for selling personal data without proper consent. A customer complained after receiving unwanted marketing messages, claiming they never agreed to their data being shared. This case underscores the importance of obtaining explicit consent before using personal data for marketing.
What happened
Infobel sold personal data obtained from a telecom operator without proper consent from the individual.
Who was affected
A customer whose personal data was sold and used for unsolicited marketing communications.
What the authority found
The authority found that Infobel violated GDPR by not having valid consent for processing personal data.
Why this matters
This ruling stresses the necessity for companies to ensure they have explicit consent before using personal data, especially for marketing purposes.
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Infobel (the controller) is a commercial data broker who bought personal data from Z4, a telecom operator, regarding a customer (the data subject). Subsequently, the controller sold the personal data to Z3, a direct marketing company. The data subject received unsolicited direct marketing communications from Z1, a client of the direct marketing company and filed a complaint with the Belgian DPA against the controller and the other companies involved in the case. The current proceedings concern only the controller. The controller claimed that it had a right to access and use Z4’s database in particular for marketing purposes based on contractual agreements. The information referred to in the contracts amounted to the names, phone numbers, and addresses of customers who had a telephone connection with Z4 in Belgium and with 3rd party operators with which Z4 concluded agreements. The exceptions to the right to access and use of the databases were private numbers and the lists of restricted numbers which required the customer to opt-out from the database in order to be added to the restricted numbers list. The controller further specified that the data subject’s personal data (first and last name, street and house number, postal code, city and the creation date and source of the data) were added on 3 May 2006 to their database. The controller claimed that it added the personal data to the database on the basis of the consent of the data subject allegedly given by the data subject to Z4 when taking out a telephone subscription. The data subject denied having given consent for the processing of his personal data by the controller. The controller sold the data subject’s first and last name and address to a third party for a marketing campaign. The controller’s DPO stated that the database had not been used by the controller since 2023. The controller states that the data was deleted. Z4 contradicted the interpretation given by the controller to the contractual agreem
Related Enforcement Actions (2)
Other enforcement actions involving Infobel in BE
Fine
€40K
Details
Fine Date
27 November 2025
Authority
Autorité de Protection des Données
Fine Amount
€40,000
About this data
Cite as: Cookie Fines. Infobel - Belgium (2025). Retrieved from cookiefines.eu
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