H&M Hennes & Mauritz Online Shop A.B. & Co. KG – €35,258,708 Fine (Germany, 2020)

€35,258,708Bundesbeauftragter für den Datenschutz1 October 2020Germany
final
Fine

General GDPR enforcement action

This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.

H&M was fined over 35 million euros for illegally collecting and storing private information about employees at its Nuremberg service center. The company recorded sensitive details about employees' personal lives without proper legal grounds, violating GDPR rules. This case underscores the need for companies to respect employee privacy and have clear data protection practices.

What happened

H&M collected and stored sensitive personal information about employees without a valid legal basis.

Who was affected

Employees at H&M's Nuremberg service center whose personal information was recorded and stored.

What the authority found

The Hamburg data protection authority fined H&M for violating GDPR by improperly collecting and using employee data.

Why this matters

This significant fine highlights the serious consequences of mishandling employee data and the importance of transparency and legal compliance in data practices. Companies should review their data collection processes to ensure they meet GDPR standards.

GDPR Articles Cited

AI-verified

Art. 5 GDPR
Art. 6 GDPR
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Art. 5 GDPR
Art. 6 GDPR

Original data from scraper before AI verification against source document.

Source verified 4 March 2026
authority corrected
Full Legal Summary
Detailed

The fashion company with seat in Hamburg operates a service center in Nuremberg. Here, according to the findings of the Hamburg data protection officer, since at least 2014 private life circumstances of some of the employees have been comprehensively recorded and this information stored on a network drive. For example, the company conducted a 'Welcome Back Talk' after employees returned to work after vacation or illness. The information that became known in this context - including information on the symptoms of illness and diagnoses of the employees - was recorded and stored. In addition, according to the Hamburg data protection authority, some supervisors also used the 'Flurfunk' [meaning to hear something through the grapevine] to acquire a broad knowledge of individual employees, for example about family problems and religious beliefs. The information stored on the network drive was accessible to up to 50 managers of the company and was used, among other things, to evaluate the work performance of the employees and to make employment decisions.The data collection became known due to a technical configuration error in October 2019, according to which the data stored on the network drive was accessible company-wide for several hours. After the violation became known, the management apologized to the employees and offered monetary compensation. In addition, also further protective measures were introduced together with the data protection authority. [Note: Concrete legal basis of the fine not yet published - we assume this will mainly be Art. 5 and 6 GDPR]

Related Enforcement Actions (0)

No other enforcement actions found for H&M Hennes & Mauritz Online Shop A.B. & Co. KG in DE

This is the only recorded action for this entity in this jurisdiction.

Details

Fine Date

1 October 2020

Authority

Bundesbeauftragter für den Datenschutz

Fine Amount

€35,258,708

Enforcement Tracker ID

ETid-405

About this data

Data: CMS GDPR Enforcement Tracker
Licensed under CC BY-NC-SA 4.0
AI-verified and classified

Cite as: Cookie Fines. H&M Hennes & Mauritz Online Shop A.B. & Co. KG - Germany (2020). Retrieved from cookiefines.eu

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