Promotech Digital S.L. – €2,400 Fine (Spain, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Promotech Digital S.L. was fined EUR 2,400 for sending unwanted advertising texts to a person who never agreed to receive them. The texts also lacked an easy way to unsubscribe. This case shows that businesses must respect people's choices about receiving marketing messages.
What happened
Promotech Digital S.L. sent unsolicited advertising SMS to a person and failed to provide an easy opt-out option.
Who was affected
Individuals who received unwanted advertising SMS from Promotech Digital S.L. without their consent.
What the authority found
The Spanish authority ruled that Promotech Digital S.L. violated GDPR by not honoring the person's objection to receiving SMS and not providing a direct unsubscribe option.
Why this matters
This case highlights the importance of obtaining consent before sending marketing messages and providing easy ways for recipients to opt out. Businesses should ensure their marketing practices comply with GDPR to avoid fines.
GDPR Articles Cited
The Spanish DPA (AEPD) has fined Promotech Digital S.L. EUR 2,400 for repeatedly sending the data subject advertising SMS, even though he never subscribed or agreed to receive SMS. Furthermore, the SMS did not offer a direct option to unsubscribe from the advertising. Instead, reference was made to the possibility of cancellation by e-mail. Even though the data subject had objected to receiving further SMS, he continued to receive SMS from the controller. The original fine of EUR 3,000 was reduced by 20% to EUR 2,400 due to immediate payment and acknowledgement of guilt.
Related Enforcement Actions (0)
No other enforcement actions found for Promotech Digital S.L. in ES
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
6 April 2021
Authority
Agencia Española de Protección de Datos
Fine Amount
€2,400
Enforcement Tracker ID
ETid-624
About this data
Cite as: Cookie Fines. Promotech Digital S.L. - Spain (2021). Retrieved from cookiefines.eu
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