- Enforcing jurisdiction
- Spain · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Promotech Digital S.L. – €2,400 Fine (Spain, 2021)
Privacy enforcement record
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Promotech Digital S.L. was fined for sending unwanted advertising SMS messages to a person who never agreed to receive them. The company also failed to provide an easy way for the person to unsubscribe from these messages. This case shows the importance of respecting people's choices about receiving marketing communications.
What happened
Promotech Digital S.L. sent advertising SMS to a person who did not subscribe to receive them.
Who was affected
A person who received unwanted advertising SMS messages from Promotech Digital S.L.
What the authority found
The Spanish data protection authority fined Promotech Digital S.L. for violating GDPR by sending unsolicited SMS and not allowing easy unsubscribing.
Why this matters
This case highlights the need for companies to obtain clear consent before sending marketing messages. Businesses should ensure they provide easy opt-out options to avoid penalties.
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The Spanish DPA (AEPD) has fined Promotech Digital S.L. EUR 2,400 for repeatedly sending the data subject advertising SMS, even though he never subscribed or agreed to receive SMS. Furthermore, the SMS did not offer a direct option to unsubscribe from the advertising. Instead, reference was made to the possibility of cancellation by e-mail. Even though the data subject had objected to receiving further SMS, he continued to receive SMS from the controller. The original fine of EUR 3,000 was reduced by 20% to EUR 2,400 due to immediate payment and acknowledgement of guilt.
Related Enforcement Actions (0)
No other enforcement actions found for Promotech Digital S.L. in ES
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
6 April 2021
Authority
Agencia Española de Protección de Datos
Fine Amount
€2,400
Enforcement Tracker ID
ETid-624
About this data
Cite as: Cookie Fines. Promotech Digital S.L. - Spain (2021). Retrieved from cookiefines.eu
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