- Enforcing jurisdiction
- Italy · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
OneDirect Srl – €30,000 Fine (Italy, 2021)
Privacy enforcement record
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OneDirect Srl was fined €30,000 for sending emails to a person without their consent, even after they objected. This case is important because it shows that companies must respect people's wishes regarding marketing communications.
What happened
The Italian DPA fined OneDirect Srl for sending unsolicited emails to a person who had not consented to receive them.
Who was affected
The person who received unwanted marketing emails from OneDirect Srl.
What the authority found
The authority found that OneDirect Srl violated GDPR by not stopping email communications after the person objected.
Why this matters
This ruling highlights the need for businesses to have clear consent mechanisms for marketing. Companies should ensure they respect user preferences to avoid hefty fines.
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The Italian DPA (Garante) has imposed a fine of EUR 30,000 on OneDirect Srl. A data subject had filed two complaints with the DPA after receiving advertisements by e-mail from the controller, even though he had not consented to it. Even after the data subject had repeatedly objected to the sending, the controller had not stopped the mailings. Moreover, the controller did not respond to the data subject's objections. Furthermore, the controller did not maintain a register of its processing activities and had not sufficiently cooperated with the DPA in the course of the investigation.
Related Enforcement Actions (0)
No other enforcement actions found for OneDirect Srl in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
25 March 2021
Authority
Garante per la protezione dei dati personali
Fine Amount
€30,000
About this data
Cite as: Cookie Fines. OneDirect Srl - Italy (2021). Retrieved from cookiefines.eu
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