H&M – €50,000 Fine (Italy, 2023)

€50,000Garante per la protezione dei dati personali2 March 2023Italy
final
ePrivacy
Fine

H&M was fined for using video surveillance in its Italian stores without proper authorization. This matters because it highlights the importance of following privacy laws when monitoring employees. Companies need to ensure they have the right permissions before implementing surveillance systems.

What happened

H&M installed video surveillance systems in its stores without the required authorization.

Who was affected

Employees working in H&M's Italian stores were affected by the unauthorized surveillance.

What the authority found

The Italian data protection authority found that H&M operated its video surveillance systems unlawfully, violating GDPR requirements.

Why this matters

This case shows that businesses must comply with privacy regulations when monitoring employees. It serves as a reminder for all companies to review their surveillance practices to avoid similar penalties.

GDPR Articles Cited

AI-verified

Art. 5(1)(a) GDPR
Art. 88(GDPR)
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Art. 5(1)(a) GDPR
Art. 88(GDPR)

Original data from scraper before AI verification against source document.

National Law Articles

AI-identified

Art. 4 of the Law no. 300 of 1970
Source verified 4 April 2026
national law identified
scope corrected
Full Legal Summary
Detailed

The case focused on video surveillance and employee monitoring, not related to cookies or consent mechanisms.

Violations (1)

Cookies Placed Before Consent
critical

Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.

Art. 6(1) GDPR

Related Enforcement Actions (0)

No other enforcement actions found for H&M in IT

This is the only recorded action for this entity in this jurisdiction.

Details

Fine Date

2 March 2023

Authority

Garante per la protezione dei dati personali

Fine Amount

€50,000

GDPRhub ID

gdprhub-6032

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
AI-verified and classified

Cite as: Cookie Fines. H&M - Italy (2023). Retrieved from cookiefines.eu

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