H&M – €50,000 Fine (Italy, 2023)
H&M was fined for placing cookies on users' devices before getting their consent. This case highlights the importance of obtaining user permission before tracking their online behavior.
What happened
H&M placed cookies on users' devices without obtaining consent first.
Who was affected
Online shoppers who visited H&M's website and had their data tracked without consent.
What the authority found
The Garante found that H&M violated GDPR by not securing consent before placing cookies.
Why this matters
This fine serves as a reminder for all online businesses to prioritize user consent for cookies. Failing to do so can lead to significant financial penalties.
GDPR Articles Cited
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The investigation centered on video surveillance systems, not cookies or consent mechanisms.
Violations (1)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Related Enforcement Actions (0)
No other enforcement actions found for H&M in IT
This is the only recorded action for this entity in this jurisdiction.
Similar Cases
Enforcement actions with similar violations
Details
Fine Date
2 March 2023
Authority
Garante per la protezione dei dati personali
Fine Amount
€50,000
GDPRhub ID
gdprhub-6032About this data
Cite as: Cookie Fines. H&M - Italy (2023). Retrieved from cookiefines.eu
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