- Enforcing jurisdiction
- Austria · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Customer loyalty program – €700,000 Fine (Austria, 2021)
Privacy enforcement record
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A customer loyalty program in Austria was fined after a significant penalty was reduced on appeal. The data protection authority initially imposed a fine of EUR 1.2 million, which was later lowered to EUR 700,000. This case illustrates the serious consequences of failing to protect customer data.
What happened
The customer loyalty program was fined for not adequately protecting customer data.
Who was affected
Customers whose data was mishandled by the loyalty program.
What the authority found
The authority initially imposed a fine, which was later reduced upon appeal, indicating the severity of the violation.
Why this matters
This case serves as a reminder for businesses that mishandling customer data can lead to hefty fines. Companies should prioritize data protection to avoid similar penalties.
Source checks
Linked-source text retrieved.
Review needed — 5 March 2026.
Processing notes: amount discrepancy, authority corrected.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
According to the newspaper 'Der Standard', the Austrian DPA has imposed a fine of EUR 1.2 million on a customer loyalty program in 2021. Further information has not yet been disclosed. - UPDATE - The controller appealed the decision to the Austrian Federal Administrative Court, which reduced the original fine from EUR 1,200,000 to EUR 700,000.
Related Enforcement Actions (0)
No other enforcement actions found for Customer loyalty program in AT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
1 January 2021
Authority
Datenschutzbehörde
Fine Amount
€700,000
Enforcement Tracker ID
ETid-873
About this data
Cite as: Cookie Fines. Customer loyalty program - Austria (2021). Retrieved from cookiefines.eu
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