- Enforcing jurisdiction
- Denmark · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Gyldendal A/S – €134,000 Fine (Denmark, 2022)
Privacy enforcement record
This record is classified outside cookie consent. Subject classification does not confirm an applicable law. It is not included in cookie statistics or the Risk Calculator.
A Danish publisher was fined for keeping personal data longer than necessary. They failed to delete the information of 685,000 unsubscribed members, which violated data protection rules. This ruling emphasizes the importance of proper data management.
What happened
Gyldendal A/S retained the data of unsubscribed book club members for over ten years instead of deleting it.
Who was affected
Approximately 685,000 former members of Gyldendal's book clubs were affected.
What the authority found
The Danish Data Protection Authority fined the publisher for not deleting personal data in a timely manner.
Why this matters
This case highlights the necessity for businesses to have clear data retention policies. Keeping data longer than needed can lead to significant fines and compliance issues.
View original scraped data
Original imported citations before automated processing; the processing history does not establish independent verification.
Source checks
Linked-source text retrieved.
Automated check recorded — 6 March 2026.
No issues were reported by that automated check.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
The Danish DPA has fined publisher Gyldendal A/S EUR 134,000. During its investigation, the DPA found that the company had kept the data of approximately 685,000 unsubscribed members of Gyldendal's book clubs longer than necessary. Instead of deleting the data of the deregistered book club members, Gyldendal kept the data in a database. The data of approximately 395,000 of the former members affected were kept for more than 10 years. In addition, the DPA found that Gyldendal did not have a procedure or guidelines for data deletion.
Related Enforcement Actions (0)
No other enforcement actions found for Gyldendal A/S in DK
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
22 June 2022
Authority
Datatilsynet (Denmark)
Fine Amount
€134,000
About this data
Cite as: Cookie Fines. Gyldendal A/S - Denmark (2022). Retrieved from cookiefines.eu
Last updated: