SA Assistance Ltd – Order (United Kingdom, 2026)
SA Assistance Ltd made phone calls to people about claims management services without getting their permission. This is important because it shows that companies must ask for consent before contacting individuals. Not following these rules can lead to serious consequences for businesses.
What happened
SA Assistance Ltd instigated calls to individuals about claims management services without consent.
Who was affected
Individuals who received unsolicited calls from SA Assistance Ltd about claims management services were affected.
What the authority found
The Information Commissioner's Office found that SA Assistance Ltd violated regulations by contacting individuals without their consent.
Why this matters
This order highlights the importance of obtaining consent before making marketing calls. Companies should ensure they have proper consent processes in place to avoid similar issues.
Source checks
Secondary-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: articles corrected, national law identified.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
Contravention of Regulation 21A and 24 of the PECR. SA Assistance Ltd instigated calls to individuals about claims management services without consent.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for SA Assistance Ltd in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
21 April 2026
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. SA Assistance Ltd - United Kingdom (2026). Retrieved from cookiefines.eu
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