- Enforcing jurisdiction
- United Kingdom · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
It's OK Limited – Order (United Kingdom, 2023)
Privacy enforcement record
This record is classified outside cookie consent. Subject classification does not confirm an applicable law. It is not included in cookie statistics or the Risk Calculator.
It's OK Limited made over 1.7 million unsolicited marketing calls to people who had registered to avoid such calls. This action violated UK regulations that protect consumers from unwanted communications. Businesses should ensure they respect do-not-call lists to avoid penalties.
What happened
It's OK Limited transmitted 1,752,149 unsolicited calls for direct marketing to registered subscribers.
Who was affected
Subscribers who had registered with the Telephone Preference Service (TPS) to avoid unsolicited calls.
What the authority found
The Information Commissioner's Office found that It's OK Limited violated regulations by making unsolicited calls without proper consent.
Why this matters
This case highlights the importance of compliance with marketing regulations. Companies should regularly check their calling lists against do-not-call registries to avoid similar issues.
Source checks
Linked-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: articles corrected, national law identified.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
Between 1 July 2019 and 1 June 2020, It’s OK Limited engaged in the transmission of 1,752,149 unsolicited calls for direct marketing purposes to subscribers who had been registered with the TPS for not less than 28 days, and who had not notified It's OK Limited that they did not object to receiving such calls, contrary to regulation 21 of PECR.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for It's OK Limited in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
15 February 2023
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. It's OK Limited - United Kingdom (2023). Retrieved from cookiefines.eu
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