Banco Bilbao Vizcaya Argentaria S.L. – €42,000 Fine (Spain, 2022)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Banco Bilbao Vizcaya Argentaria was fined by the Spanish Data Protection Authority for sending unwanted ads to a person who had opted out. The fine was lowered after the bank admitted fault and paid promptly. This case is a reminder to respect people's choices about receiving marketing messages.
What happened
Banco Bilbao Vizcaya Argentaria sent advertising messages to a person who had opted out of receiving them.
Who was affected
A person who continued to receive advertising messages despite having objected to the processing of their data.
What the authority found
The Spanish DPA determined that the bank violated GDPR by not respecting the individual's objection to data processing for marketing.
Why this matters
This decision highlights the importance of respecting individuals' preferences regarding marketing communications. Companies should ensure they honor opt-out requests to avoid penalties.
GDPR Articles Cited
The Spanish DPA has imposed a fine on Banco Bilbao Vizcaya Argentaria, S.A.. The company had repeatedly sent advertising messages to a data subject, although the data subject had objected to the processing of their data. The original fine of EUR 70,000 was reduced to EUR 42,000 due to voluntary payment and admission of responsibility.
Related Enforcement Actions (2)
Other enforcement actions involving Banco Bilbao Vizcaya Argentaria S.L. in ES
Fine
€42K
Details
Fine Date
2 August 2022
Authority
Agencia Española de Protección de Datos
Fine Amount
€42,000
Enforcement Tracker ID
ETid-1320
About this data
Cite as: Cookie Fines. Banco Bilbao Vizcaya Argentaria S.L. - Spain (2022). Retrieved from cookiefines.eu
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