Apoteket AB. – €3,200,000 Fine (Sweden, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
The Swedish DPA has imposed a fine of EUR 3.2 million on Apoteket AB. The controller had used so-called meta pixels on its website which, due to incorrect settings, caused personal data of customers to be transmitted to Meta. The controller had used the tool to improve its marketing on Facebook and Instagram, without intending to transmit the data. During its investigation, the DPA found that the controller had failed to implement appropriate technical and organizational measures to protect personal data in order to avoid such an incident.
GDPR Articles Cited
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The Swedish DPA has imposed a fine of EUR 3.2 million on Apoteket AB. The controller had used so-called meta pixels on its website which, due to incorrect settings, caused personal data of customers to be transmitted to Meta. The controller had used the tool to improve its marketing on Facebook and Instagram, without intending to transmit the data. During its investigation, the DPA found that the controller had failed to implement appropriate technical and organizational measures to protect personal data in order to avoid such an incident.
Related Enforcement Actions (0)
No other enforcement actions found for Apoteket AB. in SE
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
29 August 2024
Authority
Integritetsskyddsmyndigheten
Fine Amount
€3,200,000
Enforcement Tracker ID
ETid-2449
About this data
Cite as: Cookie Fines. Apoteket AB. - Sweden (2024). Retrieved from cookiefines.eu
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