Sky Italia S.r.l. – €842,062 Fine (Italy, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Sky Italia was fined €842,062 for making marketing calls without proper consent from individuals. The investigation showed that they contacted people who had opted out of marketing communications and did not properly verify consent after GDPR came into effect. This case serves as a warning for companies about the importance of obtaining valid consent for marketing.
What happened
Sky Italia contacted individuals for telemarketing without obtaining proper consent.
Who was affected
Individuals who received telemarketing calls from Sky Italia, including those who opted out.
What the authority found
The Italian data authority found that Sky Italia violated GDPR by failing to obtain valid consent and keeping inadequate records of consent.
Why this matters
This ruling highlights the critical need for businesses to maintain clear and verifiable consent records. Companies should ensure their marketing practices comply with GDPR to avoid significant fines.
GDPR Articles Cited
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The Italian DPA has fined Sky Italia EUR 842,062 for unlawful telemarketing. The investigation revealed that Sky contacted individuals without proper consent, including those registered in advertising opt-out lists and those who had given consent before the GDPR came into force—without reassesing its validity under the updated legal framework. Additionally, the documentation of consents obtained from data providers was deemed inadequate, as Sky stored consent details in modifiable Excel files, failing to ensure clear and verifiable proof of user consent.
Related Enforcement Actions (1)
Other enforcement actions involving Sky Italia S.r.l. in IT
Details
Fine Date
12 September 2024
Authority
Garante per la protezione dei dati personali
Fine Amount
€842,062
Enforcement Tracker ID
ETid-2526
About this data
Cite as: Cookie Fines. Sky Italia S.r.l. - Italy (2024). Retrieved from cookiefines.eu
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