- Enforcing jurisdiction
- Italy · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Sky Italia S.r.l. – €842,062 Fine (Italy, 2024)
Privacy enforcement record
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Sky Italia was fined EUR 842,062 for illegal telemarketing practices. The company contacted individuals without proper consent, including those who opted out of marketing communications. This case highlights the importance of obtaining clear consent before reaching out to potential customers.
What happened
Sky Italia contacted individuals for telemarketing without proper consent.
Who was affected
Individuals who received marketing calls from Sky Italia without having given valid consent.
What the authority found
The Italian DPA found that Sky Italia violated GDPR by failing to obtain valid consent and by not properly documenting consent.
Why this matters
This ruling underscores the need for companies to ensure they have valid consent for marketing communications and to maintain clear records of that consent.
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Automated check recorded — 5 March 2026.
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The Italian DPA has fined Sky Italia EUR 842,062 for unlawful telemarketing. The investigation revealed that Sky contacted individuals without proper consent, including those registered in advertising opt-out lists and those who had given consent before the GDPR came into force—without reassesing its validity under the updated legal framework. Additionally, the documentation of consents obtained from data providers was deemed inadequate, as Sky stored consent details in modifiable Excel files, failing to ensure clear and verifiable proof of user consent.
Related Enforcement Actions (0)
No other enforcement actions found for Sky Italia S.r.l. in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
12 September 2024
Authority
Garante per la protezione dei dati personali
Fine Amount
€842,062
Enforcement Tracker ID
ETid-2526
About this data
Cite as: Cookie Fines. Sky Italia S.r.l. - Italy (2024). Retrieved from cookiefines.eu
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