Multiple Companies – €18,000 Fine (Italy, 2025)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Three gym companies in Italy were fined for using customer phone numbers for marketing without permission. They also ignored requests from customers to delete their information. This case shows that companies must respect privacy rights and get consent before using personal data.
What happened
The Italian DPA fined three gym companies for using customer phone numbers for direct marketing without consent.
Who was affected
Customers of Powerfit, Soleo, and Zero Due Villa gyms whose phone numbers were used for marketing.
What the authority found
The authority ruled that the companies violated GDPR by failing to obtain consent for marketing and not responding to deletion requests.
Why this matters
This case reinforces the importance of obtaining consent for marketing communications. Businesses should ensure they respect customer privacy rights to avoid fines.
GDPR Articles Cited
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The Italian DPA imposed fines on 3 companies which ammount to EUR 6,000 each. The fined companies (Powerfit s.s.d.a.r.l., Soleo s.s.d.a.r.l. and Zero Due Villa s.s.d.a.r.l.) run a chain of gyms. The controllers used the phone numbers of customers for direct marketing purposes without the consent of the data subjects. The controllers also failed to respond to respect the data subjects right to deletion.
Related Enforcement Actions (0)
No other enforcement actions found for Multiple Companies in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
27 March 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€18,000
Enforcement Tracker ID
ETid-2677
About this data
Cite as: Cookie Fines. Multiple Companies - Italy (2025). Retrieved from cookiefines.eu
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