- Enforcing jurisdiction
- Italy · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Multiple Companies – €18,000 Fine (Italy, 2025)
Privacy enforcement record
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Three gym companies were fined for using customer phone numbers for marketing without consent. This case highlights the importance of obtaining permission before contacting customers. Businesses should prioritize customer consent to avoid penalties and maintain trust.
What happened
Three gym companies were fined for using customers' phone numbers for direct marketing without their consent.
Who was affected
Customers of Powerfit, Soleo, and Zero Due Villa gyms whose phone numbers were used for marketing.
What the authority found
The Italian data protection authority found that the gyms violated GDPR by failing to obtain consent for marketing communications.
Why this matters
This case serves as a reminder for businesses to obtain explicit consent before using customer information for marketing. Companies should review their marketing strategies to ensure compliance with data protection laws.
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Review needed — 13 March 2026.
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The Italian DPA imposed fines on 3 companies which ammount to EUR 6,000 each. The fined companies (Powerfit s.s.d.a.r.l., Soleo s.s.d.a.r.l. and Zero Due Villa s.s.d.a.r.l.) run a chain of gyms. The controllers used the phone numbers of customers for direct marketing purposes without the consent of the data subjects. The controllers also failed to respond to respect the data subjects right to deletion.
Related Enforcement Actions (0)
No other enforcement actions found for Multiple Companies in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
27 March 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€18,000
About this data
Cite as: Cookie Fines. Multiple Companies - Italy (2025). Retrieved from cookiefines.eu
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