La Prima Srl – €10,000 Fine (Italy, 2025)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
La Prima Srl was fined for sending marketing messages without a proper legal basis and not responding to a customer's request about their data. This is important because it emphasizes the need for companies to respect user rights and follow the rules when handling personal information. Businesses should ensure they have permission before sending marketing communications.
What happened
La Prima Srl was fined EUR 10,000 for sending direct marketing messages without a legal basis and failing to respond to a data request.
Who was affected
Customers who received unsolicited marketing messages and made data requests were affected.
What the authority found
The Garante found that La Prima Srl did not have a valid legal basis for their marketing activities and failed to fulfill user rights.
Why this matters
This ruling stresses the importance of obtaining consent for marketing and responding to user inquiries. Companies must prioritize user rights to avoid penalties.
GDPR Articles Cited
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The Italian DPA has imposed a fine of EUR 10,000 on La Prima Srl. The controller sent direct marketing messages without a legal basis. They also failed to respond to a data subject's request to exercise their rights.
Related Enforcement Actions (0)
No other enforcement actions found for La Prima Srl in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
25 September 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€10,000
Enforcement Tracker ID
ETid-2922
About this data
Cite as: Cookie Fines. La Prima Srl - Italy (2025). Retrieved from cookiefines.eu
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