- Enforcing jurisdiction
- Italy · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
La Prima Srl – €10,000 Fine (Italy, 2025)
Privacy enforcement record
This record is classified outside cookie consent. Subject classification does not confirm an applicable law. It is not included in cookie statistics or the Risk Calculator.
La Prima Srl was fined EUR 10,000 by the Italian data protection authority for sending marketing messages without a valid legal basis. They also did not respond to a request from a person wanting to exercise their rights. This case shows the importance of having proper consent for marketing communications.
What happened
La Prima Srl sent direct marketing messages without a legal basis.
Who was affected
Individuals who received unsolicited marketing messages were affected.
What the authority found
The authority found that La Prima lacked a valid legal basis for their marketing practices and failed to address user rights requests.
Why this matters
This ruling highlights the necessity for businesses to obtain consent before sending marketing messages. It serves as a warning to companies about the importance of compliance with data protection laws.
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Linked-source text retrieved.
Automated check recorded — 14 March 2026.
Processing notes: articles corrected, national law identified.
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The Italian DPA has imposed a fine of EUR 10,000 on La Prima Srl. The controller sent direct marketing messages without a legal basis. They also failed to respond to a data subject's request to exercise their rights.
Related Enforcement Actions (0)
No other enforcement actions found for La Prima Srl in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
25 September 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€10,000
About this data
Cite as: Cookie Fines. La Prima Srl - Italy (2025). Retrieved from cookiefines.eu
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