- Enforcing jurisdiction
- Italy · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Pioneer Hi-Bred Italia Sementi s.r.l. – €120,000 Fine (Italy, 2025)
Privacy enforcement record
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Pioneer Hi-Bred Italia Sementi s.r.l. was fined EUR 120,000 for using satellite tracking devices to monitor drivers without proper consent. This decision highlights the importance of respecting privacy when collecting personal data. Companies should ensure they have a valid legal basis for tracking individuals.
What happened
Pioneer Hi-Bred Italia Sementi s.r.l. used satellite telematics tracking devices to monitor driving behavior.
Who was affected
Drivers whose behavior was monitored by the company's tracking devices.
What the authority found
The Italian DPA ruled that the company lacked a valid legal basis for processing personal data, violating GDPR requirements.
Why this matters
This case emphasizes that companies must obtain proper consent before tracking individuals. It serves as a reminder for businesses to review their data collection practices.
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Linked-source text retrieved.
Automated check recorded — 6 March 2026.
Processing notes: national law identified.
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The Italian DPA has imposed a fine of EUR 120,000 on Pioneer Hi-Bred Italia Sementi s.r.l. The controller installed satellite telematics tracking devices to monitor driving behaviour and provide drivers with scores.
Related Enforcement Actions (0)
No other enforcement actions found for Pioneer Hi-Bred Italia Sementi s.r.l. in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
18 December 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€120,000
GDPRhub ID
gdprhub-9772About this data
Cite as: Cookie Fines. Pioneer Hi-Bred Italia Sementi s.r.l. - Italy (2025). Retrieved from cookiefines.eu
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