BANKIA, S.A. – €50,000 Fine (Spain, 2021)
Spain's data protection authority fined Bankia EUR 50,000 for sending a marketing letter to a customer who had opted out of such communications. The bank claimed it was not marketing, but the authority disagreed, citing a lack of a valid legal basis. This case shows that businesses must respect customer preferences and have clear consent for marketing.
What happened
Bankia sent a marketing letter to a customer who had opted out of receiving such communications.
Who was affected
A bank customer who had previously objected to receiving marketing communications.
What the authority found
The Spanish DPA ruled that Bankia's letter was a marketing communication without a valid legal basis, as the customer had opted out.
Why this matters
This decision emphasizes that companies must honor customer opt-outs and ensure they have proper consent for marketing activities. It highlights the importance of transparency and respecting user preferences in communications.
GDPR Articles Cited
National Law Articles
The case involved unauthorized commercial communications, not related to cookies or consent mechanisms.
Violations (2)
Third-party tracking cookies or scripts are loaded without obtaining prior user consent.
Art. 13, 14 GDPR
The cookie banner uses misleading language to trick or pressure users into accepting cookies (dark patterns).
Art. 7 GDPR
Related Enforcement Actions (0)
No other enforcement actions found for BANKIA, S.A. in ES
This is the only recorded action for this entity in this jurisdiction.
Similar Cases
Enforcement actions with similar violations
Details
Fine Date
6 July 2021
Authority
Agencia Española de Protección de Datos
Fine Amount
€50,000
GDPRhub ID
gdprhub-3629About this data
Cite as: Cookie Fines. BANKIA, S.A. - Spain (2021). Retrieved from cookiefines.eu
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