- Enforcing jurisdiction
- Latvia · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Company – Fine (Latvia, 2022)
Privacy enforcement record
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A company in Latvia was fined for issuing loyalty cards to customers without a valid legal basis. This ruling is significant because it shows that companies must have a legal reason to collect and use customer data.
What happened
The company issued loyalty cards to customers without the required legal basis for processing their data.
Who was affected
Customers who received loyalty cards were affected by the company's actions.
What the authority found
The authority determined that the company lacked a valid legal basis for issuing the loyalty cards, violating data protection rules.
Why this matters
This case highlights the need for businesses to ensure they have a legal basis for collecting customer data. Companies should review their data collection practices to avoid similar issues.
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Automated check recorded — 19 March 2026.
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Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
The Latvian DPA has fined a company for issuing loyalty cards to customers without a valid legal basis.
Related Enforcement Actions (0)
No other enforcement actions found for Company in LV
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
1 January 2022
Authority
Datu valsts inspekcija
About this data
Cite as: Cookie Fines. Company - Latvia (2022). Retrieved from cookiefines.eu
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