Your Home Improvements Ltd – €23,400 Fine (United Kingdom, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Your Home Improvements Ltd was fined EUR 23,400 for making unsolicited marketing calls to people who had opted out through the Telephone Preference Service. This case shows that companies must respect marketing preferences or face penalties.
What happened
The company made 1,718 unsolicited marketing calls to people registered with the Telephone Preference Service.
Who was affected
The affected individuals were those who received unwanted marketing calls despite being on the opt-out list.
What the authority found
The Information Commissioner's Office fined the company for violating rules against unsolicited marketing calls.
Why this matters
This enforcement action highlights the importance of respecting consumer marketing preferences. Businesses should ensure they comply with opt-out lists to avoid fines and maintain trust.
In August 2020, the ICO noticed a number of complaints made to the Telephone Preference Service ('TPS') about unsolicited marketing calls from a specific calling line identifier. It checked who made the calls and traced them all to 'Your Home Improvements Ltd'. It opened an investigation against the company and determined that the calls were all made for the purposes of direct marketing. The ICO held the company infringed Regulation 21 PECR by making 1,718 unsolicited calls for direct marketing purposes to people registered with the TPS. It found the contravention to be serious and negligent. It fined the company approximately €23,250 (GBP 20,000).
Related Enforcement Actions (0)
No other enforcement actions found for Your Home Improvements Ltd in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
20 September 2021
Authority
Information Commissioner's Office
Fine Amount
€23,400
20,000 GBP
GDPRhub ID
gdprhub-4093About this data
Cite as: Cookie Fines. Your Home Improvements Ltd - United Kingdom (2021). Retrieved from cookiefines.eu
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