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Your Home Improvements Ltd – €23,400 Fine (United Kingdom, 2021)

€23,400Information Commissioner's Office20 September 2021United Kingdom
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Fine

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Your Home Improvements Ltd was fined €23,400 for making over 1,700 unsolicited marketing calls to people who didn't want them. The company ignored the rules that protect consumers from unwanted calls. This case serves as a reminder for businesses to respect people's preferences when it comes to marketing.

What happened

The company made 1,718 unsolicited marketing calls to individuals registered with the Telephone Preference Service.

Who was affected

People who received unsolicited marketing calls despite being registered with the Telephone Preference Service.

What the authority found

The Information Commissioner's Office found that Your Home Improvements Ltd seriously violated regulations by making unsolicited calls for direct marketing purposes.

Why this matters

This case shows that companies can face significant fines for ignoring marketing regulations. Small businesses should ensure they comply with rules about contacting potential customers.

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Full Legal Summary
Detailed

In August 2020, the ICO noticed a number of complaints made to the Telephone Preference Service ('TPS') about unsolicited marketing calls from a specific calling line identifier. It checked who made the calls and traced them all to 'Your Home Improvements Ltd'. It opened an investigation against the company and determined that the calls were all made for the purposes of direct marketing. The ICO held the company infringed Regulation 21 PECR by making 1,718 unsolicited calls for direct marketing purposes to people registered with the TPS. It found the contravention to be serious and negligent. It fined the company approximately €23,250 (GBP 20,000).

Related Enforcement Actions (0)

No other enforcement actions found for Your Home Improvements Ltd in UK

This is the only recorded action for this entity in this jurisdiction.

Details

Fine Date

20 September 2021

Authority

Information Commissioner's Office

Fine Amount

€23,400

20,000 GBP

GDPRhub ID

gdprhub-4093

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
Automatically normalized and classified

Cite as: Cookie Fines. Your Home Improvements Ltd - United Kingdom (2021). Retrieved from cookiefines.eu

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