- Enforcing jurisdiction
- Sweden · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Aller Media AB – Complaint Upheld (Sweden, 2025)
Aller Media AB faced a complaint upheld by the Swedish authority for making it harder for users to reject cookies than to accept them. The company also used misleading messaging regarding cookie consent. This case highlights the need for clear and fair cookie consent practices.
What happened
Aller Media's cookie banner made rejecting cookies more difficult than accepting them and contained misleading information.
Who was affected
Users visiting websites operated by Aller Media AB who encountered the cookie banner.
What the authority found
The Swedish authority found that Aller Media violated GDPR by not providing an easy way to reject cookies and using misleading messaging.
Why this matters
This decision reinforces the importance of transparent and user-friendly cookie consent mechanisms. Website operators should ensure their cookie banners comply with regulations to avoid complaints.
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Automated check recorded — 19 March 2026.
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Aller Media's cookie banner was designed to make rejecting cookies more difficult than accepting them and used misleading messaging by relying on legitimate interest as a fallback for non-essential cookies.
Outcome
Complaint Upheld
A data subject complaint that was upheld by the DPA.
Related Enforcement Actions (0)
No other enforcement actions found for Aller Media AB in SE
This is the only recorded action for this entity in this jurisdiction.
Details
Decision Date
28 April 2025
Authority
Integritetsskyddsmyndigheten
About this data
Cite as: Cookie Fines. Aller Media AB - Sweden (2025). Retrieved from cookiefines.eu
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