Data subject against COMET S.P.A. – Court Ruling (Italy, 2022)

A data subject made an access request to Comet s.p.a., the controller, to verify the lawfulness of the processing of her personal data for marketing purposes. In particular, she requested the information provided for in Article 15(1)(a) and (h) GDPR, and a copy of the personal data in possession of the controller. The controller did not respond to the request. Therefore, the data subject appealed to the Tribunal of Bologna, requesting an order for the fulfilment of her right under Article 15 GDPR. She stated that the controller must (have) processed her personal data, since she had a 'loyalty card' from the controller and documentation relating to the purchase of a smart TV (receipt and financing contract). The Court held that it was becoming increasingly crucial to protect people's rights when it comes to the processing of their personal data, especially from an economic standpoint. In doing so, it is necessary to remember that protecting people's fundamental rights cannot be sacrificed in favour of the interests of the market alone. The Court recalled that the GDPR, although known as the Privacy Regulation, actually has a far wider scope of application that extends beyond and individual's right to privacy, which is historically linked to their most private sphere. While the liberal concept of privacy requires essentially refraining from something for its protection, the current conception of privacy has an interactive and dynamic nature. It particularly concerns personal data and their circulation. The right to data protection is the cornerstone of the (positive) freedom to fully control the flow of an individual's own data. It is distinct from the (negative) freedom not to be interfered with in an individual's own private sphere. This is also, and above all, in the logic of market regulation covered by the GDPR. The Court added that it was sufficient to say that the Economist' described personal data as the new 'most valuable resource', i.e. the new oil. The