ΠΕΙΡΑΙΩΣ ΧΡΗΜΑΤΟΔΟΤΙΚΕΣ ΜΙΣΘΩΣΕΙΣ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ (PEIRAIOS LEASING M.A.E) – €20,000 Fine (Greece, 2023)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
PEIRAIOS LEASING M.A.E. was also fined €20,000 for posting an advertisement that included a photo of a person's car with its license plate visible. This case matters because it underscores the responsibility of companies to protect individuals' privacy when advertising. Companies must be careful about the images they use to avoid revealing personal information.
What happened
The Hellenic DPA fined PEIRAIOS LEASING M.A.E. €20,000 for using a photo in an advertisement that showed a person's car license plate without their consent.
Who was affected
The individual whose car license plate was visible in the advertisement was affected by this action.
What the authority found
The DPA found that the company violated GDPR rules by not properly handling the request to remove the personal data from the advertisement.
Why this matters
This case serves as a reminder for businesses to be vigilant about privacy when using images in marketing. It reinforces the idea that companies can face penalties for not safeguarding personal information.
GDPR Articles Cited
The company [https://publicity.businessportal.gr/company/7480501000 Piraeus Leasing] (the controller) posted an advertisement for the sale of property owned by CBP Leasing. In that advertisement there was a photo of the data subject's car parked next to the property. The property was previously owned by the data subject's father before it was seized. The data subject claimed that the license plate of his car was visible in the photograph, which allowed his social circle to become aware of the loss of his family property. The data subject submitted a request for erasure of the personal data concerning him and an objection to processing to the controller's data protection officer ('DPO'), asking for his license plate to be removed from the advertisement. The DPO responded, stating the car's registration number was not visible, but in order to avoid any concern the photograph was removed from their website and would be retained in the company's archives as proof of the fact that the registration number of the car was not visible. Later an acquaintance of the data subject who was a potential buyer of the property, shared emails with him revealing that the controller had shared images of the property with them, including the photo used in the advertisement, which clearly contained the data subject's car and his license plate. After uncovering new evidence, the data subject filed a complaint on against [https://publicity.businessportal.gr/company/7480501000 Piraeus Leasing] and another similar complaint against CBP Leasing (which was renamed to [https://publicity.businessportal.gr/company/3877401000 PIRAEUS FINANCIAL LEASING SINGLE MEMBER S.A.]). However, since both of these companies ceased to exist, the beneficiary by formation for both companies for any pending lawsuits became [https://publicity.businessportal.gr/company/162425301000 PEIRAIOS LEASING M.A.E.] Therefore, the Hellenic DPA considered the controller to be PEIRAIOS LEASING M.A.E., and considered both compla
Related Enforcement Actions (0)
No other enforcement actions found for ΠΕΙΡΑΙΩΣ ΧΡΗΜΑΤΟΔΟΤΙΚΕΣ ΜΙΣΘΩΣΕΙΣ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ (PEIRAIOS LEASING M.A.E) in GR
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
10 November 2023
Authority
Hellenic Data Protection Authority
Fine Amount
€20,000
GDPRhub ID
gdprhub-6822About this data
Cite as: Cookie Fines. ΠΕΙΡΑΙΩΣ ΧΡΗΜΑΤΟΔΟΤΙΚΕΣ ΜΙΣΘΩΣΕΙΣ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ (PEIRAIOS LEASING M.A.E) - Greece (2023). Retrieved from cookiefines.eu
Last updated: