- Enforcing jurisdiction
- Italy · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Eni Plenitude S.p.A. – €6,419,631 Fine (Italy, 2024)
Privacy enforcement record
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Eni Plenitude S.p.A. faced another fine of over €6 million for making unauthorized marketing calls to individuals who had not consented. The Italian data protection authority found that the company did not properly manage its marketing practices and failed to respect individuals' rights. This case reinforces the necessity for companies to follow consent rules in their marketing efforts.
What happened
The Italian DPA fined Eni Plenitude S.p.A. for making unauthorized marketing calls to individuals without their consent.
Who was affected
Individuals who received unauthorized marketing calls from Eni Plenitude S.p.A.
What the authority found
The DPA ruled that the company violated data protection rules by not ensuring valid consent for its marketing calls.
Why this matters
This case highlights the importance of compliance with consent requirements in marketing. It serves as a strong reminder for businesses to ensure that their marketing practices are legally sound.
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The Italian DPA has imposed a fine of EUR 6.419.631 on Eni Plenitude S.p.A.. The DPA initiated an investigation against the controller due to 107 notifications and 8 complaints from data subjects regarding undesired marketing calls. It found that the controller had repeatedly called data subjects without their consent or registration in the national opt-out register. The DPA also found that a large number of the contracts concluded resulted from the illegal calls. The high number of unauthorized advertising calls was mainly due to the controller's lack of control over its contracted advertising agencies.
Related Enforcement Actions (0)
No other enforcement actions found for Eni Plenitude S.p.A. in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
6 June 2024
Authority
Garante per la protezione dei dati personali
Fine Amount
€6,419,631
Enforcement Tracker ID
ETid-2381
About this data
Cite as: Cookie Fines. Eni Plenitude S.p.A. - Italy (2024). Retrieved from cookiefines.eu
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