IDdesign A / S – €13,450 Fine (Denmark, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
IDdesign A/S was fined EUR 13,450 by a Danish court for keeping customer data longer than necessary. The company failed to set and follow proper data deletion timelines. This case shows that businesses must have clear data retention policies to comply with privacy laws.
What happened
IDdesign A/S retained customer data longer than necessary and lacked proper data deletion procedures.
Who was affected
Approximately 385,000 customers whose personal data was kept longer than needed by IDdesign A/S.
What the authority found
The court ruled that IDdesign A/S breached data protection rules by not having clear data deletion timelines and procedures.
Why this matters
This case highlights the importance of having clear and documented data retention policies. Businesses should regularly review and update their data management practices to avoid similar fines.
GDPR Articles Cited
Original summary: On June 3, 2019, the Danish DPA (Datatilsynet) reported IDdesign to the police and demanded payment of a fine in the amount of EUR 200,850 for the processing of personal data of approximately 385,000 customers for a longer period than necessary for the purposes for which they were processed. Additionally, the company had not established and documented deadlines for deletion of personal data in their new CRM system. The deadlines set for the old system were not deleted after the deadline for the information had been reached. Also, the controller had not adequately documented its personal data deletion procedures. Please note: Since Danish law does not provide for administrative fines as in the GDPR (unless it is an uncomplicated case and the accused person consented), fines will be imposed by courts. Update: On February 12, 2021 the Aarhus District Court decided to impose a fine against IDdesign in the amount of EUR 13,450. With regard to the calculation of the fine, the court disagreed with the proposed amount of the fine. It concluded that the amount should be calculated on the basis of the company's own turnover and not that of the entire group. In addition, the court considered that the mitigating circumstances under Art. 83 (2) GDPR should be taken into account when calculating the fine. Such as that the company had not previously breached the GDPR, as well as that the breach concerned only general personal data. In addition, no data subject suffered damages as a result of the breach. Finally, the court considers that the negligent nature of the breach should be taken into account.
Related Enforcement Actions (0)
No other enforcement actions found for IDdesign A / S in DK
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
12 February 2021
Authority
Datatilsynet (Denmark)
Fine Amount
€13,450
Enforcement Tracker ID
ETid-22
About this data
Cite as: Cookie Fines. IDdesign A / S - Denmark (2021). Retrieved from cookiefines.eu
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